world's most valuable brand now for your Home at your rate

Google overtakes Apple as world's most valuable brand!

Google has been named ahead of Apple as the world's most valuable brand, according to a new survey.

Apple's brand value fell by 20pc in the past year to just under $148bn (£88bn), conceding the spot it held for three years to Google, whose value increased by 40pc to $159bn, according to Millward Brown’s BrandZ Top 100 Most Valuable Global Brands ranking.

Google's investment in its self-driving cars project, Google Glass and numerous Android partnerships, including its forthcoming line of smartwatches, resulted in $15.4bn of revenue in the last financial quarter and profits of $3.45bn.

Technology brands dominated the top positions, with fastest pace of growth in brand value.

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